Good Work. Great Stories.
One Conversation Away.
Truly, this is the tricky part.
The older work is out there — raw, early, full of the kind of mistakes that taught me everything I know. The recent work, the stuff I'm genuinely proud of, the projects that kept me up at night in the best possible way — that lives behind NDAs and I can't put it here.
But here's what I can tell you. Every brief made me better. Every constraint made me sharper. And if you're curious enough to have a real conversation, I will walk you through all of it.
One deck. Real work. And the stories behind every decision.
What i'm here to offer
Of everything I do, these are the ones I show up for every single day without fail.
As a practice. As a desipline.
Ai first design / UX Research / Journey Maps / Enquiries / Information Architecture / UX Scoping / Team design readiness / Design MVP / Wireframes / High Fidelity design / Stakeholder management / Design Ops / Logos / Brand guides / Print design / Event design / ... list is long!
UX Design
Mentoring is one place I find myself revisiting and relearning my own roots. Every conversation takes me back to the fundamentals and reminds me why I fell in love with this in the first place.
I start from the beginning. Not yours, ours. More here
Design Mentor
I am an out and out team guard. I am constantly checking in, not on the work, on the person. How are you doing today. What do you need. How are you feeling. Because if the person is not okay, the work will never be. Mental health is not a HR talking point. It is the foundation everything else is built on. More here
Team Guard
I have always been a storyteller. It started with my grandparents at the dinner table, a plate of food in front of me and a story keeping me hooked long enough to finish it. Somewhere along the way I became that person. The one who wraps every idea, every conversation, every presentation, in a story. Because a good story doesn't just communicate. It stays. And isn't that the whole point?
Storyteller
Early in my career I designed and coded at the same time. What that did to me is permanent. I wear power glasses and I will still spot that one pixel that is off. Every single time. The developers know it, they have accepted it and somewhere between dreading it and respecting it, I think they have come to appreciate it too. It is just how I am wired now. A blessing for the work. A mild curse for everyone around me.
Pixel Perfection
Very early in my career someone showed me what a leader looks like. But where I truly understood how to become one came a couple of years after that. It is a story I carry everywhere I go. I live by it, I am tested by it and every single time it reminds me of the kind of person I want to be in that room.
Give this a read!